Westfield shopping mall was inviting a mobile phone services company to have a space within their brand new Newmarket location.

The brand needed to be elevated to lead this quickly evolving category. It was important that people instantly understood this new brand was for mobile accessories and service. We worked with the client from naming to brand development to build a suite of brand assets. We explored strong graphics that could be developed across all touchpoints including the store interior.

Mobie has been able to set the bench mark for this category. And now inspiring other stores to up their game.