Services

SmithMade specialise in brand strategy, brand identity, creative direction and digital design, collaborating with clients to deliver brand experiences across multiple platforms that grow their business and influence change.

Specialties

Brand strategy
Naming
Graphic design 
Art direction
Digital design
Websites
Packaging design
Employee engagement
Sub branding
Branded environments
Signage and way-finding
Content creation

Strategic approach

We help brands define who they are so we can deliver design work that is relevant to the audience, distinctive within the category, and true to the brands purpose.

Whether it’s a new concept or an evolution of your current brand, our creative process delivers insightful thinking and beautifully crafted design to get results.

For all new business enquires, email nick@smithmade.co.nz

Design process

This process is a proven framework for strategic design that ensures the successful development and execution of creative solutions that meet a client's needs, delivers value, and achieves the desired outcomes. Here's a description of each step:

  • In this first step, we work closely with you and the team to understand the business goals, target audience, and any challenges you may be facing. This involves conducting research, gathering insights, and analysing data to identify key opportunities for design solutions that can help your brand achieve the objectives.

  • Once we have defined a clear understanding of your needs and goals, we move on to the design phase. This is where we generate ideas, create concepts, and develop a comprehensive design strategy that aligns with your objectives. During this phase, we create visual representations of the proposed solution and work collaboratively with you to refine the designs until they meet all the requirements.

  • The final stage of the process is delivery, where we implement the solution that we have created across the applications defined in the brief. This involves working closely with you and the team to execute the design solution and ensure it meets all the objectives and specifications.

Previous and current brand and client partnerships