Reload, the photography agency, was rebranding to ReloadPictures. It was a fresh take on a photography agency and a great new offering. With an incredible portfolio of work and a reputation for being the best visual story tellers in the business, we worked together to establish a relevant brand story.

Their offering was noticeably different and they were already giving clients the best of both worlds - Still pictures and moving pictures. And both at the same time. They had it all covered.

A bold approach was taken to implement all aspects of the brand. A strong use of contrast and colour, animation of titles and comms reflected their attitude and relentless passion to tell stories through pictures.