Tyler Wren are world class recruiters bringing the best talent into New Zealand.

The strategy was to express a personable and sophisticated brand identity. We played on the idea that a wren bird is a small bird with a big voice. This bird can act as a guide to help new talent navigate their way to the green shores of New Zealand.

We built a visual identity that was both welcoming and familiar. Drawing on the NZ landscape to inform the colour palette and using aerial photography to give a sense of arriving or flying. Our little Wren bird became a symbol that stood for something bigger than just the name. And it could be worn by staff with pride as a badge.