Speir
Building a bold and creative law firm
Speir is a law firm and consultancy that helps councils all over New Zealand move forward, legally. Their specialty is using bold and creative thinking to prevent problems from happening in the first place. Our design solution was to take a minimalist approach and express this renowned name with a strong and stylish word mark. The clean and minimalist aesthetic is backed by a colourful design system that plays with the square full stop from the logo. This is used in many creative ways across all of the collateral.
Visit the website: speir.co.nz
Scope of Work
Brand strategy
Brand identity
Brand guidelines
Website design






