We built a campaign identity around the idea: Don’t go changing. We’re not.

The visuals explored the real stories of customers memorable moments and the shoes that carried them there. Each shoe story was represented as a constructed shoe box shrine using the relevant iconic shoe brands. The aesthetic and humor of this campaign played into the tone of Pat Menzies. Reminding their customers of those magic moments that you wouldn’t change for anything. Customers were then encouraged to share their own stories as part of a competition. It has become a campaign that continues to deliver with an overwhelming amount of entries proving that people love to share their incredible Pat Menzies stories.